How to Set Up a Pre-Recorded Evergreen Webinar with Kajabi? [VIDEO]

Hey there, it's Maria Cristal, your go-to Online Business Coach, Digital Marketing Strategist, and  Kajabi Expert. Today, I'm here to guide you through the process of setting up a pre-recorded evergreen webinar using the Webinar Legacy Funnel in Kajabi. This tutorial is perfect for those who want to leverage the power of webinars to promote their businesses and products. So, let's dive right into it!

But before we dive in...

Why Use an Evergreen Webinar: Benefits for Your Online Business

In the fast-paced world of digital marketing and online business, staying ahead of the competition and effectively reaching your target audience is essential. This is where evergreen webinars come into play as a valuable tool for entrepreneurs and business owners like you. I want to share with you the reasons why incorporating evergreen webinars can be a game-changer for your online business strategy.

• Automated Engagement and Conversion

One of the primary advantages of using an evergreen webinar is the ability to automate your engagement and conversion processes. Unlike live webinars, which require your presence each time they run, evergreen webinars can be set up to run on autopilot. This means that you can reach and engage your audience, even while you sleep or focus on other aspects of your business.

By pre-recording your webinar and setting it to repeat, you ensure that potential customers have access to your valuable content and sales pitch at any time. This consistent availability can significantly increase your conversion rates as it accommodates various time zones and schedules.

• Scalable Lead Generation

Generating leads is a crucial aspect of any online business strategy. Evergreen webinars provide a scalable solution to attract and capture leads continuously. As more people discover and register for your webinar, you can expand your email list and nurture these leads over time.

With each webinar view, you have the opportunity to collect valuable contact information and build a database of potential customers. This database can then be used for future marketing campaigns, further enhancing your online business's growth potential.

 In conclusion, incorporating evergreen webinars into your online business strategy offers numerous benefits, including automated engagement and conversion, scalable lead generation, enhanced content repurposing, consistent messaging, and data-driven optimization. These advantages empower you to reach a wider audience, generate leads consistently, and build a successful online business with lasting impact.

Now that you understand the benefits of using evergreen webinars, it's time to take action and implement this powerful tool into your online business strategy. If you haven't already, consider giving Kajabi a try to set up your evergreen webinar funnel and enjoy the extended 30-day trial and exclusive Kajabi Kickstart course by using my affiliate link, mariataveras.com/Kajabi. It's a game-changer for your online business growth.

Key Considerations When Recording Your Evergreen Webinar

1. Define Your Goal and Audience: Clearly outline your webinar's purpose and know your target audience.

2. Create a Detailed Outline: Plan the structure of your webinar content.

3. Script and Rehearse: Write a script and practice your presentation multiple times.

4. Engaging Visuals: Use captivating slides and graphics.

5. Clear Audio and Video: Invest in quality equipment for clear audio and video.

6. Interactive Elements: Include polls, quizzes, and Q&A to engage viewers.

7. Storytelling: Share relatable stories to connect with your audience.

8. Call to Action (CTA): Create a compelling CTA aligned with your goal.

9. Test Technology: Ensure reliability of webinar platform and equipment.

10. Timing and Length: Keep the webinar reasonably timed.

11. Post-Recording Editing: Review and edit for quality.

12. Content Updates: Plan for periodic content updates.

13. Promotional Strategy: Develop a strategy to promote your webinar.

14. Analytics and Feedback: Track engagement and gather feedback for improvements.

By keeping these points in mind, you'll record an effective evergreen webinar for your online business. And don't forget to use my affiliate link, mariataveras.com/Kajabi, to set up your evergreen webinar funnel with an extended 30-day trial and my exclusive Kajabi Kickstart course as a bonus.

How to Setup your Evergreen Webinar Funnel inside Kajabi

Now, let me share how you will create your full funnel for an evergreen webinar within Kajabi. 

Step 1: Generate the Webinar Legacy Funnel (Marketing > Funnels)

The first step in setting up your pre-recorded evergreen webinar is to generate the Webinar Legacy Funnel inside your Kajabi account. Here's how you can do it:

1. Open your Kajabi Dashboard.

2. Click on the Marketing tab and navigate to the Funnel tab.

3. Scroll down to the bottom of your Funnel Templates to find Legacy Funnels.

4. Select the Webinar option. Then, simply click on "Create Funnel."

Make sure to choose "webinar" when prompted. This step is crucial because it sets the foundation for your evergreen webinar funnel.

Step 2: Upload Your Pre-Recorded Video (your amazing webinar)

Now that you have generated the Webinar Legacy Funnel, it's time to upload your pre-recorded webinar video. Here's how to do it:

1. Within the Funnel Builder, open the Webinar Room page.

2. In the sidebar editor, click on "Event Video. Scroll down to the During Event section.

3. Click on "Add video" and Upload your pre-recorded video.

4. Don't forget to click "Save" to apply and keep your changes.

Your webinar video is now integrated into your funnel, ready to engage and educate your audience.

Step 3: Set Your Event to Repeat (so it works for you while you sleep)

For an evergreen webinar, you want your event to repeat over time. Here's how to set it up:

1. Open the Event section of your Funnel. Toggle on the "Repeat this event" option.

2. Choose how often you want your Webinar Funnel to repeat.

3. Once you've selected the desired frequency, click "Save."

Now that you've set up the core elements of your pre-recorded evergreen webinar, it's time to customize the rest of your Funnel to align with your brand and business.

Sharing Your Funnel with Your Audience

Sharing your evergreen webinar funnel is a crucial step in reaching your target audience. Here are some ways to do it effectively:

1. Share Your Funnel Link in Email Campaigns:

• Open the Marketing tab from your Dashboard. Click on Email Campaigns.

• Select the email you want to edit or create a new one.

• In the email body, use a Call to Action button to link to the beginning of your Funnel.

• Paste your Funnel URL in the URL text box.

• Customize the button text and color to match your branding.

• Click "Save" to keep your changes. Preview your email to ensure it looks great before sending it out.

2. Share Your Funnel Link on Your Site Page:

• Open the Website tab.Select the page you wish to edit.

• Click "Customize." Add a Call to Action section and click "Add."

• Configure the Call to Action block to direct users to your Funnel URL.

3. Share Your Funnel Link on Social Media Platforms:

Utilize your social media platforms to reach a wider audience:

• Simply paste your Funnel link onto your social media profiles.

• Add your link to your social media posts to generate interest.

Remember to use captivating visuals and compelling copy to attract your audience's attention.

Bonus Tips:

• To control which image is shown in search results, customize the SEO details in your site settings. Alternatively, if you're linking users to the first page of the Funnel, the first image of that page will be displayed.

And that's a wrap on how to set up a pre-recorded evergreen webinar with the Webinar Legacy Funnel in Kajabi! I hope you found this tutorial helpful and actionable. If you're ready to take your business to the next level and leverage the power of webinars, it's time to get started.

DISCLAIMER: I am an independent Kajabi Partner and not a representative, agent, or employee of Kajabi, LLC. My products and services are not endorsed by Kajabi in any way. As a Kajabi Partner, I receive referral payments from Kajabi. All opinions expressed are my own and do not reflect official statements of Kajabi or any affiliated party.

If you haven't given Kajabi a try yet, I've got something special just for you. Instead of the regular 14-day free trial, you can enjoy an extended 30-day trial by using my affiliate link, mariataveras.com/Kajabi. By signing up through my link, you'll also receive my exclusive Kajabi Kickstart course as a gift from me. When you continue using Kajabi as a paying user through my link, email me your receipt, and I'll send you a link to an amazing bonus to help you scale your business. Sign up now at mariataveras.com/Kajabi. Don't miss out on this opportunity to take your online business to new heights.