Launching Lisa Morel's Family Business Program with Kajabi Expertise

Launching Lisa Morel's Family Business Program with Kajabi Expertise

Explore how I partnered with Lisa Morel to successfully launch her Family Business Blueprint Program. As a Kajabi Expert and Online Business Strategist, I guided Lisa through every step, from creating a personal brand website to executing a high-converting webinar funnel.

Client: Lisa Morel

Website: lisamorel.com

Niche: Family Business Education

Services offered:

• Kajabi Web Design

• Online Program Launch Strategy 
• Comprehensive Webinar Launch Support

• Waitlist Funnel Design

Personal Brand Web Design: Building the Foundation

Our journey began with the design of Lisa Morel’s personal brand website on Kajabi. The goal was to create a platform that reflects her expertise in family business education and serves as the foundation for her program, "Family Business Blueprint." The website design process included:

• Custom Kajabi Web Design: Tailored to Lisa’s brand, ensuring a professional and cohesive online presence.
• User Experience Optimization: Focused on easy navigation and clear calls to action, making it simple for visitors to engage with Lisa's content and offerings.

Kajabi Website Design

Sales Page Design

Webinar Funnel Setup: A Seamless Experience

Next, we moved on to setting up a comprehensive webinar funnel to launch Lisa's online program. This included:

• Opt-in Page Design: Capturing leads with a compelling offer and clear messaging.
• Confirmation and Thank You Pages: Ensuring a smooth transition from registration to webinar participation.
• Sales Funnel Creation: Designed to guide prospects through the purchase journey, from the webinar to the checkout process.
• Product Creation: Building the online course structure within Kajabi to deliver Lisa’s Family Business Blueprint program seamlessly.

Webinar Launch Funnel

Webinar Opt-in • Confirmation Page • Sales Page • Library Page • Waitlist Page • Thank you page

Facebook Ads Campaign: Expanding Reach Beyond the Email List

To maximize the impact of Lisa's webinar, we launched a targeted Facebook Ads campaign. Here’s how we did it:

• Facebook Business Manager Setup: Created and optimized her account, including pixel setup and integration with her fan page and Instagram.
• Ad Campaign Strategy: Crafted and managed ads that effectively reached her target audience, leading to a 90% conversion rate from new leads.
• Lead Nurturing: Post-webinar, we continued engaging leads with follow-up emails and a waitlist funnel to maintain momentum.

Waitlist Funnel Design: Sustaining Engagement Post-Launch

After the initial program launch, we designed a waitlist funnel to keep the engagement going. This funnel:

• Captured Interested Leads: Those who missed the initial launch were encouraged to join the waitlist, ensuring continued interest and future sales opportunities.
• Maintained Momentum: The waitlist funnel kept Lisa’s audience engaged, preparing them for the next launch phase.

Client Experience: Lisa Morel’s Testimonial

“Thanks to Maria and the entire Solusync team, I was able to launch my project with the support I needed. Their commitment, structure, and follow-ups were undoubtedly a significant part of the success in our launch. I felt like we were truly working as a team, and I am grateful for the experience.” - Lisa Morel

Conclusion: Empower Your Educational Program with Kajabi

If you’re an educator or business expert looking to launch an online program, let’s work together! At Solusync, we specialize in crafting personalized strategies and implementing effective Kajabi solutions that drive results.

Contact me today to start your journey toward a successful online program launch.