Kajabi Glossary: Understanding Kajabi Lingo or Terms

Welcome to the Kajabi Glossary! Whether you have experience or are just starting out, understanding the terminology and features of Kajabi is essential for maximizing your online business potential. In this comprehensive guide, we'll break down the key terms and concepts, helping you navigate the platform with confidence. Let's dive in!

Understanding the Kajabi Basics:

1. Dashboard: Your central command center where you'll find everything you need to manage your Kajabi account. Dashboard is the first thing you see upon logging into your Kajabi account. It provides an overview of your site's performance, including opt-ins, sales, comments, and customer metrics.
2. Kajabi Assistant: Think of it as your personal guide within the platform. The Kajabi Assistant is an in-app search function that helps you quickly navigate to the sections you need, making your Kajabi experience seamless.
3. Opt-Ins: These represent the number of people who have subscribed to your offerings within the last 30 days. Monitoring opt-ins allows you to track your audience growth and engagement.
4. Sales: Monitor the total revenue generated through your Kajabi account over the past 30 days. Keeping an eye on sales!
5. Comments: Indicates the number of comments received across all products and lessons on your site. Engaging with comments can foster a sense of community and enhance user experience.
6. Customers: Reflects the number of individuals who have purchased or been granted access to your offerings within the last 30 days. Understanding customer metrics is crucial for tailoring your marketing strategies.

Exploring Product Features and Terms:

1. Products: Digital services delivered online, such as courses, podcasts, coaching, memberships, communities, resource centers, or webinar replays.
2. Membership: A product offering access to exclusive content on a recurring fee basis, fostering ongoing engagement with your audience.
3. Community: A virtual space for customers to connect and interact, similar to a Facebook group. Administrators can moderate discussions and post updates to facilitate community engagement.
4. Template: Pre-built outlines for products, serving as a foundation for customization. Templates streamline the creation process, allowing you to add modules, lessons, and assessments with ease.
5. Product Outline: The organizational structure of your product, where you can add and arrange content modules.
6. Module: Break down your content into easily digestible sections for your customers. Segments of content within your product, designed to facilitate navigation and comprehension for your audience.
7. Lesson: Individual sections housing specific content, such as audios, videos, text, downloadable files, and images.
8. Quiz: Assessment tools to test your customers' learning and comprehension within your courses.
9. Assessment: Gather valuable feedback from your audience before, during, or after their course experience with Surveys or tests administered to gather feedback or assess learning outcomes.
10. Product Preview: The customer-facing view of your product, showcasing its content and features.
11. Drip: A feature allowing you to schedule content releases over time, enhancing the learning experience for your customers.
12. Lock: An access restriction option that unlocks content after customers complete specified lessons or criteria.
13. Draft: A release feature enabling you to hide content during the creation process, ensuring a polished final product.

Mastering Offers:

1. Offer: Set the pricing and delivery mechanism for your digital products and services, providing flexibility in monetizing your offerings.
2. Upsell: An additional sales opportunity presented to customers during checkout, encouraging them to purchase complementary products or services so you can maximize your revenue.
3. Order Bump: An option to promote complementary offers directly on the checkout page, maximizing sales potential.
4. Single Use Coupon: A unique discount code applicable to specific promotions or events, offering personalized incentives to customers.
5. Bulk Coupon Code: A batch of unique discount codes distributed for promotional purposes, allowing for targeted marketing efforts.
6. Product Access: Settings determining when customers gain access to products included in an offer, ensuring a smooth user experience.
7. Restrict Access: Controls limiting customer access to products after a specified timeframe, managing content availability.

Understanding Website Design terms:

1. Design: The section of the Website tab dedicated for you to customize the look and feel of your website pages to reflect your brand identity.
2. Template Home: The default homepage settings for your site, providing a starting point for customization.
3. Navigation: A feature enabling the creation and customization of site navigation menus, enhancing user experience and accessibility.
4. Manage Templates: Choose from a variety of pre-designed templates to enhance your website design and have consistent design across your site.
5. Page Builder: Craft landing pages tailored to your specific goals and audience.
6. Standalone Pages: Individual pages not attached to marketing funnel flows, serving diverse purposes such as opt-in pages or homepages.
7. Funnel Pages: Folders containing pages within marketing funnels, facilitating lead generation and conversion strategies.

Understanding Marketing Terms:

1. Blog: Share valuable content and engage your audience with informative blog posts, nhancing content marketing efforts and audience engagement.
2. Funnels: Strategic sequences of marketing and sales actions, guiding leads through the conversion process.
3. Legacy Funnels: Funnels focused on offer conversion rather than lead generation, offering flexibility in marketing approaches.
4. Types of Emails: Different categories of emails, including marketing emails for subscribers and system-generated emails for transactional purposes.
5. Email Campaigns: Strategically crafted email broadcasts and sequences to nurture leads and drive conversions, leveraging automation for efficiency.

6. Email Broadcast: One-time emails sent to subscribers, typically used for announcements or newsletters.

7. Email Sequence: Automated email sequences triggered by specific actions or events, delivering targeted messaging to leads or customers.

8. Events: Scheduled occurrences surrounded by emails and automated actions, enabling time-based marketing campaigns and engagements.
9. Forms: Tools for collecting customer information and feedback, supporting lead generation and audience segmentation efforts.
10. Automations: Automated workflows triggered by specific events or conditions, streamlining marketing and operational processes.
11. Email Stats: Metrics tracking email performance, including bounce, click, and open rates, providing insights for optimizing campaigns.

Contacts and Settings Terms:

1. All Contacts: Comprehensive list of subscribers, customers, and leads, providing insights into audience demographics and interactions.

2. Subscriber: Contacts who have opted in to receive marketing emails, representing potential leads or customers.

3. Customers: Individuals who have purchased or been granted access to offers, indicating revenue generation and engagement levels.

4. Tags: Labels used to categorize contacts and facilitate targeted marketing efforts, enhancing segmentation and personalization.

5. Lifecycle: Timeline of a contact's interactions and transactions, offering insights into customer journey and behavior.

6. Grant Offer: Option for providing access to products without payment, fostering engagement and trust with potential customers.

7. Assessments: Tools for gathering feedback or assessing learning outcomes within courses, enhancing educational experiences.

8. Affiliates: Partners promoting your offerings in exchange for commissions, expanding reach and revenue opportunities.

9. Payment Integrations: Integration options for connecting payment processors such as Stripe or PayPal to your site, facilitating seamless transactions.

10. Email Templates: Pre-designed email templates for system-generated communications, ensuring consistency and branding alignment.

11. Domain: Custom web address for your site, replacing the default Kajabi subdomain and enhancing brand identity.

12. Subdomain: The initial portion of your site's URL, indicating specific sections or functionalities within your site.

13. Account Users: Authorized individuals with varying permissions and roles, managing access and security within your Kajabi account.

Becoming a Kajabi Hero and Partner:

1. Hero: Kajabi users committed to turning their passion into profit, achieving milestones and success with the platform's support.

2. Partner: Participants in the Kajabi Partner Program, leveraging marketing campaigns and resources to promote Kajabi to their audience.

Congratulations! You've unlocked the Kajabi lingo and gained a comprehensive understanding of the platform's terminology and features.

Armed with this knowledge, you're ready to navigate Kajabi with confidence and maximize your online business potential. Whether you're creating products, building funnels, or engaging with your audience, remember to leverage the power of Kajabi to achieve your goals.

Ready to start on your Kajabi journey? Sign up now using my affiliate link for an extended 30-day trial and exclusive bonuses. Don't forget to join my 7-day Create & Launch Your Course Challenge for hands-on guidance, and schedule a call with me and my team for personalized assistance. Let's unlock your online business success together!

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